Small Business Saturday-November 27th
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November 27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
WHAT IS SMALL BUSINESS SATURDAY®?
Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country.
WHY SUPPORT SMALL BUSINESS SATURDAY?
- Demonstrates a conscious commitment to the communities in which we live.
- Creates goodwill within the communities.
- When we support small businesses, we help create jobs and local communities
preserve their unique culture.
2020 SMALL BUSINESS SATURDAY FACTS:
- In 2020, U.S. consumers reported spending a record high total of an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday.1
- On average for every dollar spent at local small businesses 67 cents stays in the local community.2
- Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday.
1 The American Express 2020 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,572 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on November 29, 2020. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
2 The 2018 Small Business Economic Impact Study was conducted by Econsult Solutions, Inc. (ESI) on behalf of American
Express. ESI calculated the share of national Gross Domestic Product (GDP), employment and employee compensation that small businesses with under 100 employees provide to the economy based on an analysis used by the U.S. Small Business Administration. ESI also estimated how much of each dollar spent at the average small business remains in their local community and used input-output analysis across 100 representative U.S. counties to calculate the additional impact that is generated locally as the result of the spending of employees and the spending of the small business with local suppliers and service providers.
- 723 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C.
- American Express enlisted the support of nearly 100 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday.
- The Small Business Saturday Coalition, comprised of national, state and local
associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small® message.
- According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of
shoppers recognized the positive impact they can make by shopping small, and 85%
of them reported they also encouraged friends and family to do so, too.3
JOIN THE COALITION:
Building on the success of previous years, the Coalition of supporters are more committed than ever. This includes support from advocacy organizations that join the initiative to motivate constituents through incentives and offers to not only Shop Small on November
27, 2021, but Shop Small all year long.
The coalition is led by Women Impacting Public Policy, a business advocacy organization representing small businesses. Join Us!
Contact Info:
Small Business Saturday Program
Women Impacting Public Policy
Phone: (415) 434-4314 |Email: sbscoalition@wipp.org
